It wasn't that long ago I was talking about the rise of lipstick sales as an indicator of financial downturn. Well now they're saying it's the width of women's shoulder pads.
Shoulder pads have returned with French designers and celebrities showcasing the look. But it's not so much as a power statement as a statement of defence against the current economic climate.
Shoulder pads originated in the economically challenged 1930's and 1940's when the war was on and women took on a bit of a masculine role. After World War 1 the shoulder look continued to prevale as it made women feel like the war was over. They wanted to to feel confident and excited and look for some opportunity in the doom and gloom.
In the 1980's the shoulder pad was the icon as women's confidence increased as well as their earning power in the corporate world. From 'Working Girl' to 'Dynasty' women wanted to make their mark.
So why should you wear the look, it does make your waist look smaller and if your shoulders are sloping, it creates balance to your body shape. But if you have square shoulders, then beware, you'll look like a footballer!
I also wonder if its the fashion houses forecast new trends to keep interest in fashion alive and boost their sales. Either way, what's old is new again.
Posted by Robin Powis, Personal Image Consultant
Defining Style
It can be a dilemma for girls today, do you need to dress like the boys to be considered like them. Surely as women we can dress feminine and still appropriately in the work place.
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