Defining Style

Designer Fashion in Decline due to Online Shopping

Thursday, November 18, 2010
The Australian designer industry is in decline as Australian chain stores offer copycat designs at cheaper prices.

Savvy shoppers are now constantly wooed by online shopping which not only saves money but valuable time.   

To counteract this serious threat, fashion designers need to look at new ways to protect their designs and market their core values of quality and craftmanship. 


Each season fashion dictates  'what we should wear' however it is important to remember that real style doesn't come from following a trend, rather from adopting your own signature style. 


To develop your own signature style read my blog or email to robin@definingstyle.com.au

Posted by Sydney Personal StylistRobin Powis from Defining Style

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