Defining Style

David Jones has reported increased demand for women's and men's wear, shoes and accessories in June and July and has continued into August.  DJs is buying more stock, adding staff and increasing marketing, you only need to wander through their stores.

Surely this is a sign the recovery is starting if only slowly.  There does seem to be renewed activity in retail stores, even though the hefty sales period is over.

If you would like some expert advice to help you look your best, and make a wise investment contact me on 0419 468 272.

Posted by Sydney Image Consultant, Robin Powis from Defining Style

Now what's In really makes sense!  AFR reports that two indicators that show that Australian business community has fully recovered from the scare of the global crisis is men's pink shirts and check shirts.  It reports there has been an increase in the number of men requesting pink shirts which shows that  people are relaxing more and it reflects in what they wear.

So with women's skirts rising and men's shirts showing more flair we will notice an upward trend in the economy.  A great reason for men to become more adventurous in their shirt choice and invest in a Personal Shopper to guide them to define their style.

Posted by Image Consultant, Robin Powis from Defining Style

I've been talking for a while about the boom for savvy shoppers with stores often on sale.  Many retailers have already attempted to entice shoppers with their early winter sales as a result of a very warm May.  Stores realise there is no sense in holding onto winter stock as they need to pave the the way for summer stock that starts arriving in the store from mid July onwards.

Sales will continue so ensure you spend your money wisely.  If you are in doubt and have to ask someone if you should buy it then the answer is NO.  Also remember that our winter is very short, so trans-seasonal garments are much more vesatile.

Posted by Image Consultant and Personal Stylist Robin Powis from Defining Style

Continual warm weather in March hasn't been kind to retailers who are discounting their 2010 Autumn Winter fashion stock.  In both Sydney and Melbourne retailers are using opening price points to lure shoppers into buying their new winter pieces.

Last year shoppers were fuelled with the second Rudd government stimulus to purchase their winter wardrobe.  This year shoppers will be more cautious after spending big before last Christmas. 

Shopping Tip:  Keep for your eyes and ears tuned for great Winter buys this season.

Posted by Robin Powis, Sydney Image Consultant from Defining Style

The 'Discounting War' continues in the retail sector as many shoppers now view discounting as their right.  I'm so glad I'm not a retailer.  It seems every time I go shopping, DJ's; Myer or the chain stores have something on sale.

I remember queuing up for the Christmas Clearance and Half Yearly Sales however, with discounting happening so often why bother.  There always is a weekly catalogue in my letterbox detailing discounts of the week, or the daily newspaper outlining a must have bargain.  

Please remember, a bargain is only a bargain if you really love it and it looks great.  Buying a piece of clothing you'll only wear once, or will sit in your cupboard is not value for money.

Posted by Image Consultant Robin Powis from Defining Style

Leading Fashion Houses are expanding in Australia due to brand-conscious Chinese tourists visting here.  Aus will become a luxury market as it is cheaper for tourists to buy here than in mainland  China.  As China has very heavy luxury taxes, Australia will benefit as Chinese are willing to spend their last dollars on status symbols rather than other items.  Whereas Australians will prefer to buy fakes in China, local Chinese will buy the luxury brands.

As a result many french designers have opened new stores here including the newly refurbished Chatswood Chase and Westfield Bondi Junction.  So even if us Aussies aren't investing in designer fashion, rest assured that tourists will bump up our economy.

Posted by Image Consultant, Robin Powis from Defining Style.

I've talked about the 'Lipstick Indicator' as an indication of the downturn in the economy, but now it's lingerie.  Apparently women are still willing to pay for luxury items like lingerie to make them feel good in the current economic climate.

Sales of vintage lingerie is in demand with lacy lingerie, corsets and the fashion knicker along with the T'-shirt bra.  Corsets are in demand as they lift your bust and hold your tummy in.   Shapewear is also selling well as women follow the celebrity trend of looking svelte.   Hosiery holds up well in winter as the much loved patterned tights allow women to keep warm while looking chic and modern.

Posted by Image Consultant, Robin Powis from Defining Style

It wasn't that long ago I was talking about the rise of lipstick sales as an indicator of financial downturn.  Well now they're saying it's the width of women's shoulder pads.

Shoulder pads have returned with French designers and celebrities showcasing the look.  But it's not so much as a power statement as a statement of defence against the current economic climate.

Shoulder pads originated in the economically challenged 1930's and 1940's when the war was on and women took on a bit of a masculine role.  After World War 1 the shoulder look continued to prevale as it made women feel like the war was over.  They wanted to to feel confident and excited and look for some opportunity in the doom and gloom.

In the 1980's the shoulder pad was the icon as women's confidence increased as well as their earning power in the corporate world.  From 'Working Girl' to 'Dynasty' women wanted to make their mark.

So why should you wear the look, it does make your waist look smaller and if your shoulders are sloping, it  creates balance to your body shape.  But if you have square shoulders, then beware, you'll look like a footballer!

I also wonder if its the fashion houses forecast new trends to keep interest in fashion alive and boost their sales.  Either way, what's old is new again.

Posted by Robin Powis, Personal Image Consultant
Defining Style

The financial global economy may be shakier than we’ve seen however there are some tips you can follow to stay ahead.  As many people are more cautious in how they spend their $, it’s really is important not to neglect how you market yourself.

• Put your fashion money on a classic. A classic dress, blazer, tailored pants or sheath dress will last year after year.  Local designers with classic styles for Summer 2008 include Sportscraft, Country Road, Perri Cutten and Lisa Ho.
• When buying a new product choose one that’s practical.
• Only buy a wardrobe staple that is new and stylish.  But if there’s nothing different on offer continue with your wardrobe staples.
• Never neglect your grooming and finishing touches.  These are what give you the competitive edge.
• Instead of investing in new clothing, consider accessories, scarves, jewellery, ties and belts to change your look.

Remember your image may the thing that makes or breaks you.

Posted by Robin Powis, Defining Style.