Defining Style

Brand Conscious Chinese Spend in Australia

Wednesday, August 05, 2009
Leading Fashion Houses are expanding in Australia due to brand-conscious Chinese tourists visting here.  Aus will become a luxury market as it is cheaper for tourists to buy here than in mainland  China.  As China has very heavy luxury taxes, Australia will benefit as Chinese are willing to spend their last dollars on status symbols rather than other items.  Whereas Australians will prefer to buy fakes in China, local Chinese will buy the luxury brands.

As a result many french designers have opened new stores here including the newly refurbished Chatswood Chase and Westfield Bondi Junction.  So even if us Aussies aren't investing in designer fashion, rest assured that tourists will bump up our economy.

Posted by Image Consultant, Robin Powis from Defining Style.

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